Do you like tacos, but want to try one that’s not of the run-of-the-mill variety? If so, then you should definitely look for a Kogi BBQ truck in Southern California. It includes the original creations of Chef Roy Choi. What’s it all about? The Korean taco includes either a beef or pork short rib that’s been barbecued Korean style. It’s sautéed with kimchi, chili peppers, and a mix of garlic, lime, and soy sauce. All of these ingredients are piled into a corn tortilla. Many people who have tried this Korean taco claim that it’s one of the most fantastic foods they’ve ever eaten.
How did it all begin? The first Kogi truck was launched in 2008.Since then, several trucks have been added to the convoy. What would a successful food truck be without a state-of-the-art advertising scheme? One of the most effective ways Kogi trucks advertise is through Twitter. They broadcast critical information to prospective customers. One of the most critical types of information advertised is the location of the trucks. This allows fans of the Kogi trucks’ tasty morsels to locate them so they can enjoy their various menu items. So if you don’t Twitter yet, you should start now.
You can now find Kogi food trucks in several locations throughout the Los Angeles area. But perhaps the most fascinating one is inside the Los Angeles International Airport. Yes, that’s right! The Kogi truck first appeared there in December of 2014. If you’re wondering the exact location of the food truck, it’s Terminal 4. It makes perfect sense that it would be located there. You can find people there from virtually every corner of the world. So isn’t it fitting that you can enjoy a tasty item that combines the cuisine of countries that are literally on the other side of the world from each other?
Since the first Kogi truck appeared, several copycats have tried to duplicate the success of the Korean-Mexican creation. They include Baja Fresh, a Mexican food chain with over 250 locations. They’ve added a Korean-inspired taco to their impressive menu. There’s also the restaurant Korilla in New York City, which serves an array of Korean tacos and burritos. However, such creations were a world apart from the quality and originality of the Korean tacos from Kogi trucks. Like a certain breakfast cereal, Kogi can definitely claim that its Korean taco is the “original and best.” It’s highly unlikely that another truck or restaurant will ever match it.
So what’s the true success of Choi’s Korean taco? There are several theories, but arguably it boils down to Los Angeles being where the Korean and Mexican cultures meet. Yes, it’s all about authenticity. Years ago there was a memorable commercial in which cowboys become disappointed when they learn that their canned chili was made in New York City. Choi has been able to blend the cuisine of the two cultures perfectly. The result is a food that combines the two cultures’ signature foods into one masterpiece. Another key to Choi’s success has been his ability to expand his business effectively. Ready for Kogi?